Responsible over eCommerce across the Pos Malaysia Group, Sam develops and executes the eCommerce strategy across prospects of efulfilment and emarketplace. Sam advocates for industry Data Services, giving rise to the Smart Postmen IOT initiative with the Malaysian Regulators, MCMC. Sam is a recipient of innovation awards in Australia (iAwards) and Malaysia (APICTA) and has been Keynote Speaker and Panelist for his insights into the landscape of Postal, eCommerce and Geospatial.