Reinhard is the Country Manager for Germany and Austria at Ria Money Transfer, which forms part of the money transfer segment alongside HiFX and XE, at Euronet Worldwide Inc., (NASDAQ: EEFT).

In his current role he oversees the finances, sales and operations of the business and sits on the board of directors for Ria Turkey, taking his first position with Ria in 2009.

Prior to that, Reinhard held positions in the pharmaceutical, banking and private banking industries, including IKB Deutsche Industriebank and BBVA Asset Management.

He studied at Cologne Business School and the University of Hertfordshire in Germany and holds a BSc (Hons) in European Business Administration.

He is fluent in German, English and Spanish.​​