Nick Basford

Vice President: Global Retail and Ecommerce, UPS

Nick joined UPS in 2005 through the acquisition of Lynx Express in the U.K. Prior to joining the Lynx leadership team, Nick worked for HSBC, Siemens Mobile Comms, and Saint Gobain Group.

Nick joined Lynx as a founder shareholder in 1994. Over the next 11 years he served in a variety of leadership roles including Director of Marketing and International and CEO for the company’s operations in the Netherlands, Germany, and Belgium.

Nick’s first role at UPS was serving as the U.K. & Ireland District Director of Marketing.

In August 2010, Nick accepted the position of Europe Region Marketing Communications Director in Brussels. He was promoted the following year to lead the EMEA Region marketing group. In January 2014, Nick accepted a new role as Vice President of International Marketing in Atlanta. Nick rotated into his current assignment leading UPS’s e-commerce strategic growth imperative in 2017.

Educated in the U.K., Nick holds a Bachelor of Science Honors Degree in Engineering, and a marketing degree and Master of Business Administration from University of Nottingham Business School.


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