Lawrence Roycroft is a seasoned leader in commerce and logistics technology, with a strong focus on go-to-market strategy, revenue growth, and customer-centric innovation. As Senior Solution Strategy Director at Blue Yonder, he drives the strategic vision for commerce solutions, helping organisations optimise fulfilment, supply chain orchestration, and digital transformation.

With over 15 years of experience in Customer Experience, Ecommerce and logistics technology, Lawrence has held leadership roles at industry giants such as Fluent Commerce, Sitecore, Marketo, and Oracle. His expertise spans omnichannel commerce, AI-driven supply chain optimisation, and cross-border logistics. He has been instrumental in shaping industry best practices around Commerce, last-mile delivery, inventory visibility, and fulfilment automation.