Passionate about the impact of technology on business, I lead Digital Strategy & Product at CTT, driving innovation and creating customer-centric digital experiences. My mission is to ensure that CTT’s digital channels are not only efficient but also intuitive and aligned with market needs.

Currently, I’m doing an Executive MBA at Católica Porto Business School, a journey to further strengthen my strategic leadership, innovation mindset, and ability to navigate complex digital transformations.

💡 What I do:
🔹 Define and execute CTT’s digital strategy, fostering product convergence and phasing out obsolete systems.
🔹 Prioritize initiatives based on customer and business impact, ensuring every digital development delivers real value.
🔹 Optimize user experience by making digital channels more accessible, intuitive, and efficient.
🔹 Lead cross-functional teams and agile squads, turning complex challenges into scalable and innovative digital solutions.

🎯 Background & Experience
My journey started at the Instituto Superior de Ciências Sociais e Políticas – Universidade de Lisboa, where I specialized in Public Administration. To broaden my strategic perspective, I pursued a Master’s in Management at ISCTE Business School and a double degree at KEDGE Business School in Bordeaux. A hands-on experience in Taiwan gave me a deep understanding of cross-border e-commerce, preparing me for the dynamic digital landscape.

Fun Facts About Me:
⚽ I played football (soccer) for 14 years!
🦅 Die-hard Benfica supporter!
🍷 Proud owner of my own wine collection.