James grew up in the UK and ex-pat communities of the Middle East, Africa and Russia. Following University in the UK, he helped launch a start-up based in Venice Beach, California. After a decade of continuous success and experience, including working in South America and the Far East, James took a chance to establish another start-up based in Teton Valley, Idaho. Thankfully, it failed and went on to provide a definitive period of personal development resulting in a more analytic and patient approach to business. Returning to the United Kingdom, James spent 5 years working in International Development with DHL Express. James now supports Zonos as the Enterprise Director. James is a firm believer that hard work, humour, and honesty are the fundamental tenets of success.