Solution design to support world-class international e-commerce has long been Helen’s passion. At Asendia UK, her role as Innovation and Development Director ranges from managing new strategic customer solution development and onboarding and new product and service development, to overseeing data quality improvements and warehouse automation programmes. She also project manages the integration of new carriers and brokers into the Asendia network, and seeks out solutions that will improve the existing product and service portfolio. 

 Leading retail clients including Urban Outfitters and Boohoo.com benefit from Asendia’s cutting edge international parcel shipping and ecommerce fulfilment solutions. To support brands with their overseas aspirations, Helen’s team, working alongside the Asendia IT team, has put in place solutions to overcome the operational and admin challenges of Brexit, Covid-19, and now the new EU VAT rules and IOSS.  

 Helen has a BA in English Literature, is a Chartered Management Accountant (CIMA) and PRINCE2 practitioner, with over 20 years’ experience of international logistics, including senior strategic roles at wnDirect, DPDgroup, GeoPost Intercontinental, Kahala Posts Group and Royal Mail. 

 Having launched her career through the Royal Mail’s accountancy training scheme, Helen held several finance roles, before moving into the project space with business planning, data modelling and IT systems management roles. She was based in Hong Kong for several years as Project Manager and IT lead on business development opportunities for Royal Mail (including Royal Mail joining the Kahala Posts Group), and Head of IT Design for DPDgroup, co-ordinating project activity for Asia and North America to drive volume into the European network. At Kahala Posts Group Helen’s role expanded from heading up an e-commerce project to defining the broader ecommerce strategy; including driving improvements in customer service, implementing seamless electronic customs processes, and new services.  

 Helen loves to travel, but has rediscovered the joys of reading and cycling in restrictive Covid times.