Before what3words Giles spent 20 years in advertising, including 10 at Ogilvy & Mather Worldwide, one of the largest and most awarded agencies in the world. At what3words he is responsible for developing the brand positioning and developing the strategic marketing approach that has catapulted them from a quirky startup to a globally credible brand being implemented by some of the world largest companies and governments. He works with clients to ensure they can simple and easily explain the benefits of what3words to their customers.