Elena is a sound and experienced tech innovator and advocate of any new trends that blends human brain power with next generation technology.
Started her carrier in ExxonMobil, where she learned how to use technology to implement safe operational models, embrace data as a way to been able to make factual and informative decisions.

Her leadership skills have been forged and tested while working in off -shore platform, in The Amazon basin inspecting and implementing new pipeline systems and in other few remote and exotic locations.

Elena moved then to a Consulting career across big Tech house the like of Accenture – CGI – Navigant, where she managed and directed global transformation programs across Supply Chain – Manufacturing – Logistics and Retail.

Her curious mind and creative thinking has brought her to develop an interest in Product management, and that resulted in moving in the role of Head of Product Development in McLaren Applied Technology, where she blended traditional tech product with analytics derived from Formula 1 racing.
She is now the Group Product Director at PhotoBox.