Daniel Rueda is founder and CEO of Open Pricer. Open Pricer provides a cloud-based pricing platform that empowers businesses to sell smarter and faster, thus improving their financial performance.

Daniel has a strong expertise in Pricing and Revenue Management, starting in 1987 as Revenue Management Project Director at Air France. He was responsible for the design and development of its first Revenue Management Software (RMS) and its integration with the Global Distribution Systems (AMADEUS, etc).

In 1991, he founded Optims, a leading provider of RMS for the Hospitality, now part of AmadeusGroup.

Daniel has helped domestic and international parcel networks to optimise their prices, including: DHL Express, FedEx, TNT Express, La Poste-Colissimo, Chronopost, DPD, Aramex, Estafeta.

He is a graduated Engineer from Ecole Centrale de Paris and holds an MBA in Economics and Finance from Institut d’Etudes Politiques.