Carl Johan Grandinson is the CEO / co-founder of GLUE and also a partner in the angel investment fund True Global Ventures. Previously, Carl Johan was part of the founding team as first employee at TradeDoubler, Europe’s leading Affiliate Marketing platform. He helped build TradeDoubler through various positions from start in 1999 to 2007; as international roll-out manager, Managing Director France, Managing Director Sweden and Regional Director at which stage it was listed at NASDAQ /SSE with 300 employees. Afterwards in 2007 Carl Johan co-founded two companies in parallell; Ameibo, a peer-to-peer features film platform and Tre Kronor Media, a Scandinavian Media Agency. He build Tre Kronor Media to become an award winning agency serving large consumer brands with marketing through a 50 employee team in Stockholm and Copenhagen.