Leaders in Logistics is a ‘no-brainer’ for building brand awareness, says Escher Group
The Challenge
“As a leader in providing innovative customer-centric retail, distribution, and delivery solutions for postal operators, it’s vital that Escher Group stays connected to the latest trends, technologies and ideas in the postal space. The industry is evolving at such a rapid place so this can be a real challenge – we needed a solution that would not only help us stay ahead of the curve but build brand awareness with our critical accounts to support retention and growth in our business.”
The Solution
“Our Account Manager Sarah worked closely with us to build a custom sponsorship package around our key brand awareness objectives. At Leaders in Logistics Summit, we participated in a wide range of activities including a presentation on Day 1 of the conference, and a dedicated stand with extensive branding in the exhibition. This combination of thought leadership and brand awareness gave us the opportunity to really connect on a personal level with our customers and hear unique perspectives on the challenges facing the postal industry.”
The Results
“Leaders in Logistics Summit was extremely effective in signal-boosting our brand. It proved to be a great platform to learn and engage with our market – the conversations we had at the event were impactful and really drove forward our key client and prospect relationships.
It’s clear that Leaders in Logistics’ approach to conferencing is to continually evolve how they deliver events and their sponsorship programmes. The quality of their content, and the fact they are great people, easy to work with, and clearly care about what they do, make it a no-brainer for Escher Group to choose Leaders in Logistics year-on-year when building out our events calendar.”
Chloe Taylor Senior Marketing Manager Doddle
Hi, I'm Sarah from the case study!
I’d like to get to know your business and create a bespoke sponsorship package to meet your objectives.