Background
“Doddle have been sponsoring Leaders in Logistics for four years. As a newer technology vendor in the space, we were looking for effective ways to generate more organic face time with senior-level logistics leaders, and a reputable platform through which we could promote our expertise.”
The Challenge
“The challenge for Doddle has always been reaching our niche target audience. A lot of events in our space are huge, broad tradeshows, with less of a thought leadership focus and more lean towards hardware sales. That prevents a lot of valuable people attending if they’re worried they will only be sold to. Leaders in Logistics stood out a mile as it shared the same goals as we did: connecting with and learning from industry peers, talking about the big, global challenges.”
The Solution
“Our Account Manager Hannah has created a number of bespoke packages for us over our time as sponsors. At first, our lean was towards keynote presentations and panel discussions as we wanted to focus on establishing our expertise. As we’ve grown our reputation within the industry though, we’ve trialed offerings more focused on strengthening our industry relationships. That has included things like roundtables, lunches and one-to-one meetings with target accounts etc. – all with great ROI. We’ve also complemented in-person events with some of their digital add-ons, such as content syndication.”
The Results
“Leaders in Logistics is our top event every year and that’s because of the ROI we see from it. With speakers and topics that are important and genuinely interesting, they have an attendee list filled with brilliant, senior leaders which only grows bigger every year. For us, that means high-quality, engaged leads and two days of conversations you couldn’t recreate anywhere else. Hannah and team know exactly what we want to achieve and make every effort to see us get there.”
Chloe Taylor
Senior Marketing Manager
Doddle
Hi, I'm Hannah from the case study!
I’d like to get to know your business and create a bespoke sponsorship package to meet your objectives.
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